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  • Writer's pictureJan Carter

Leadership within a product team can often feel like a solitary climb. But what if I told you it doesn't have to be?

Updated: May 9

A few years back, I encountered a stagnating team—productivity was low, and innovation was nowhere in sight. After a few sleepless nights, as I kept thinking about how to solve this, the answer became clear: empower the team.



💡 Here's how we transformed our approach using the DAC framework:

* Direction: We set clear, compelling goals for the product and communicated the need for a positive work environment that embraced risk and would support each other during the inevitable challenges ahead.

* Alignment: We realigned roles, resources, and responsibilities to support these goals, optimizing our team structure for better efficiency and ownership.

* Commitment: By fostering open dialogue and valuing feedback, we increased team commitment. Regular updates and recognition of efforts reinforced the dedication to our shared objectives.



🔍 Key Takeaways:

* Leadership = Team Effort: Ditch the solo act! Strong teams create strong leaders. Effective leadership results from the Direction, Alignment, and Commitment (DAC) within teams, not solely from the top. 

* Develop Together: Focus on a shared leadership culture. Leadership development should foster an environment where the entire team crafts a shared leadership culture. 

* Unlock Innovation: This collaboration & shared leadership responsibility fuels breakthrough ideas.

* Empowered Teams: See remarkable results when the teams closest to the problem are aligned on ownership and can lead themselves.



➡️ Action Steps:

* Direction: Align Your Teams! Everyone needs to be on the same page about goals. Cultivate a shared understanding of objectives within your teams, ensuring everyone is aligned and moving in the same direction.

* Alignment: Boost Collaboration! Make teamwork seamless! Enable team members to coordinate their efforts seamlessly, enhancing efficiency and effectiveness!

* Commitment: Build Shared Ownership! Foster a "we're in this together" mentality. Develop a culture where team members collectively feel responsible for the team’s success and well-being.


Embrace this leadership approach using the DAC framework and propel your teams toward unprecedented growth and success. How do you empower your teams?


I’m Jan Carter, and I develop and scale product teams:

🚀 Accelerating innovation and market delivery

🎯 Unlocking product-market fit and customer satisfaction

📈 Increasing engagement and productivity



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